JMI provides a full range of consumer insight and consulting services using both qualitative and quantitative solutions in a broad range of industries.

Important sectors that JMI researches include cosmetics, homecare, food & beverages, alcohols, luxury products, travel & leisure, movies, retail, finance, consumer durables, automotive, business to business (B2B) and technology (IT).

Wherever possible our approach is go deeper, by capturing not only attitudinal data (from interviews) but also perception (attention) and behavioral (action) data. This data is recorded in real-time using the latest technologies available in the market research today.

Combining behavioral and attitudinal data sets brings both a layer of robustness and a depth of diagnostics and insight that is unavailable when using interview data alone. Findings are summarized into concise reports, emphasizing key learnings and actionable recommendations linked to sales performance.

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