Consumer Vision Goggles (CVG) permits marketers to see exactly what consumers are looking at as they move around in a real marketing environment e.g. while shopping in stores.

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CVG are essentially a pair of lightweight spectacles that allows for mobile eye-tracking when worn by consumers. The eye-tracking data provided then can either be studied qualitatively or digitally coded to produce generate heat maps and detailed statistical measures relating to visibility and product interactions.

In the later case, JMI works with our partner eye-square and their industry leading software "Visualizer".

CVG can be used to study store layout (in conjunction JMI's Shopper Tracking System), shelf/planogram/POP testing, packaging testing, outdoor/transit, vending machines, print, website and TV commercial testing.

For more information about JMI's Consumer Vision Goggles (CVG): Contact us