JMI can provide access to specialist car owner panels in Japan to support research projects. In addition to car design and TVCM research, JMI has also conducted research in these automotive related areas:

• advertising slogan & logo testing
• motor oil
• automobile accessories
• tires
• tire repair products

In addition, to the use of conventional research methods (focus groups, IDIs, CATI, desk research, online surveys etc), JMI has also used its original methodologies such as Consumer Vision Goggles (CVG) for car design and TVCM evaluation using eye-tracking and emotional tracking (GSR).

For more information about JMI services in automotive research: Contact Us