Japan leads the world in many consumer durable markets. Japanese consumers have high expectations, but love trying out new innovations.

Consumer durable categories that JMI has recently researched include:

• cameras
• mobile phones
• watches
• hi-fi equipment
• electric tools
• electric shavers
• DVD players
• vacuum cleaners
• washing machines
• cooking utensils
• home theater systems
• headphones
• video games
• cars

The methods used include consumer segmentation, purchase journey research, U&A, branding research, competitive analysis, focus group discussions, IDIs, CLT, desk research, online, telephone interviews (CATI) and mystery shopping.

For more information about JMI services in consumer durable research: Contact Us