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JMI conducts both B2C and B2B research in finance related categories.
Areas that JMI has recently researched include:
- credit cards
- retail banking
- financial services
- investment banking
- insurance products
- consumer finance
- financial professionals
- personal saving habits
The methods used include desk research, focus group discussions, IDIs, telephone interview, online surveys, U&A, segmentation and brand perception.
For more information about JMI services in finance research: Contact Us
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