Japanese tastes are very different when it comes to food. This usually implies that foreign foods need to be adapted to suit the specifics of this market; expect seaweed on your potato chips and octopus on your pizza!

Food and beverage categories that JMI has recently researched have included:

• confectionary
• gum
• cheese products
• ice-cream
• potato chips
• fast food
• nutritional products
• soft drinks
• alcoholic drinks

The methods used include focus groups, IDIs, CLT, desk research, in-bar interviews, online with simulated shopping experience, eye-tracking, U&A, segmentation, brand perception, TV copy test, packaging test, product test...

For more information about JMI services in food and beverage categories: Contact Us