Hygiene is a big concern in Japan. Demanding consumers combined with the lack of space to be found in the typical Japanese home has consistently driven high levels of innovation. Indeed many global manufacturers therefore look towards Japan as a source of new ideas in this sector.

JMI regularly conducts research in the homecare-related categories and products recently researched have included:

• kitchen cleaner
• bath cleaner
• bleach
• dishwash
• soap
• polish
• toilet cleaner
• fabric washing detergent

The methods used include focus groups, IDIs, central location tests (CLTs), eye-tracking, desk research, ethnographic interviews, insight tours, U&A, segmentation, brand perception, HUTs, TV copy tests and package tests.

For more information about JMI services in homecare categories: Contact Us