Premium brand names are ever popular in Japan and are often "must haves" for a wide range of demographics. Recent years have seen an explosion of new shopping centre complexes where high-end retailers offer such premium brands.

Luxury categories that JMI has recently researched have included:

• Luxury cosmetics
• Fragrance
• Premium clothing
• Luxury watches / jewelry
• Handbags / accessories
• Luxury mobile phones
• Champagne

The methods used include focus groups, focus group discussions, IDIs, mystery shopping, sensory research, concept testing, advertising testing, opinion leader research and consumer segmentation.

For more information about JMI services for luxury products: Contact Us