JMI has conducted research of movie and DVD releases in the following categories:

• action/adventure
• romance
• sci-fi
• comedy
• animation
• children's

In addition, JMI has researched the retail market for DVDs, music, video games, and conducted in-depth studies for character franchises.

The methods used include pre- and post- launch movie screenings, exit polls, theatrical trailer testing, TV spot testing, print advertising testing, poster testing, DVD cover design, DVD purchase intent, DVD pricing studies, DVD shopper research, audio format-related testing, focus groups, IDIs, CLTs, desk research, mobile phone surveys, online pre-testing,..

For more information about JMI services in movies categories: Contact Us