Personal care and cosmetics markets in Japan are famously competitive and Japanese are among the most demanding consumers in the world. So while the barriers to entry are significant, the rewards of successfully gaining a market position are also high.

JMI regularly conducts research for both multinational and Japanese manufacturers. Personal care products recently researched include:

• shampoo
• treatment
• styling products
• hair colorant
• body shampoo
• toilet soap
• deodorants
• facial foam
• make-up remover
• skin care creams & lotions
• make up/foundation/ lipstick
• luxury skincare
• fragrances
• razors

The methods used include focus groups, IDIs, expert interviews, desk research, CLT, eye-tracking, online, U&A, segmentation, brand perception, HUT, fragrance/product test, TV copy test, packaging test, shelf test, shopper/POS research (consumer vision goggles).

For more information about JMI services in personal care categories: Contact Us