JMI has developed a specialization in the area of retail research in Japan using services such our Shopper Tracking System (STS) and Consumer Vision Goggles (CVG). Together these products provide comprehensive insight into store and category navigation, plus visibility data regarding marketing materials and products.

JMI has recently researched the following types of retail outlets:

• supermarkets (GMS)
• drug stores
• department stores
• vending machines
• fast food restaurants
• coffee shops
• camera/electronic chains
• major multiples
• duty-free shops
• luxury stores
• music/video stores

The methods used include Shopper Tracking System (STS), Consumer vision goggles (CVG) mobile eye-tracking, POP tests, shelf tests, planogram tests, store layout tests, mystery shopping, wireless customer satisfaction (i-loyalty), desk research, consumer segmentation, focus groups...

For more information about JMI services in retail research: Contact Us