Travel and leisure related categories that JMI has recently researched include:

• airlines
• airline loyalty programs
• theme parks
• travel services
• tourist destinations
• travel-related financial products
• hotels
• restaurants/coffee shops
• duty-free shops
• sporting events
• sports club membership
• movies
• music and DVD retail
• sports retail
• video games

The methods used include focus groups, IDIs, CLT, desk research, online, mobile surveys, mystery shopping, conference surveys, customer satisfaction, shopper/POS research (consumer vision goggles), telephone interviews, TV copy tests, consumer segmentation, brand perception, print and poster tests, packaging tests, movie screenings, exit polls, usability studies...

In 2006, JMI was awarded the prize for most innovative new methodology at the annual ESOMAR Congress in London for tracking work conducted in sports-related categories.

For more information about JMI services in travel and leisure categories: Contact Us