In the July edition of "Advertising and Media", iTV Japan's Paul Goldsmith interviews Vanessa Oshima's about PRS Eye Tracking Research.

Vanessa talks about how this state-of-the-art approach to developing marketing communications works and its benefits to marketers.

The interview can be seen in the "Advertising and Media" section of "Business Programs": http://www.itvjapan.com/media_ad.html

Viewers require a streaming video player program such as Windows Media or QuickTime.