JMI is happy to announce the launch of its new Consumer Vision Goggles (CVG) system.

CVG uses a micro-digital camera mounted onto spectacles, which are worn by consumers. This allows marketers to share the consumers' visual experience in-situ as they move around in a real marketing environment e.g. while shopping in stores.

Vanessa Oshima says. "We have found a very strong demand for CVG from JMI's existing Eye-Tracking clients. They like the way in which consumers are able to move around naturally in the real environment."

She added; "we also find that understanding how consumers actually arrive at the clients' product or advertisement is very complementary to the Eye-Tracking approach we currently use study the graphical layout or a shelf plan in more detail.

Used together we believe that these two products provide a comprehensive approach to challenge of Visibility Research in Japan's cluttered markets".

To date CVG has been used to study layout plans for department stores and consumers propensity to notice outdoor advertising.

For more information on CVG, please contact Jeff Matsui: Contact Us