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The American Chamber of Commerce in Japan
How to Get Noticed in Japan's Cluttered Markets
Vanessa Oshima, Consultant, Japan Market Intelligence K.K.
| Date: |
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Wednesday, November 26, noon to 2 p.m. |
| Venue: |
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Tokyo American Club |
| Cost: Members: |
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4,500 yen, Guests: 5,500 yen |
| Registration Deadline: |
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Thursday, November 20 |
| Sponsor: |
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Independent Business and Technology Committees (KN) |
| NOTE: |
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The contents of this meeting are ON THE RECORD. |
Consumers are unwilling to admit that advertising affects them, but it does,
and state-of-the-art technology can track eye movement and help reveal how
consumers really behave in response to the advertising they see.
Our speaker, Vanessa Oshima, will include a live demonstration of PRS
Eye-tracking technology, which provides quantitative insight to the visual
effectiveness of marketing communication in a real context.
An exciting and dynamic presenter, she received top honors at an Asia Pacific Conference for Market Researchers for her presentation on wireless technology in Market Research. Oshima will consider the role of research strategies, which support management so that it can optimize its marketing communications and increase sales. We will SEE how to get beyond the lies consumers tell us and truly understand their decision-making process.
Come get an interactive and fresh look at how to measure and optimize your
marketing initiatives.
Karl Hahne, Chair, and Tania Basile, Vice Chair, Independent Business
Committee
Michael Alfant, Chair, John Durkin and Kenneth Siegel, Co-Vice Chairs,
Technology Committee
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