JMI is happy to announce that its senior consultant Vanessa Oshima has been nominated for the John & Mary Goodyear Award, at the 4th Asia Pacific conference of ESOMAR (the World Association of Opinion and Marketing Research Professionals).

The conference was held in Singapore 1-3rd Dec, 2002 and the paper was one of two nominated from the many presented at the meeting, based on the judgment of the conference committee. At each ESOMAR conference two papers are selected for consideration for this prestigious award.

Vanessa's presentation entitled "Wireless surveys: A powerful addition to the market research toolbox" was a review of the mobile research landscape in Japan and highlighted the emerging opportunities for marketers to strengthen their relationships with consumers by leveraging the benefits of the wireless channel.

An article based on this paper will appear in the January 2003 issue of the Esomar magazine, "Research World" (click here) and the full paper will be published in the annual review "Excellence in International Research 2003".