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JMI has started using its "wireless jabber"
technology in Central Location Tests (CLTs). Respondents
simply jab their phone on to the device at the
end of the survey, in return for an extra incentive.
The technique allows short callback surveys to
be sent to their mobile phones as a follow-up
to the main CLT survey.
According to Jeff Matsui, "its ideal when
the client has seen findings of the CLT research
and would like to pose a quick follow-up question
arising from that analysis. We just send out the
follow-up questions to respondents' mobile phones.
Most of the results are received within hours".
Henceforth, this callback facility will be available
as an option to all JMI clients conducting CLTs
in Japan. JMI can also program it's jabber to
divert consumers to a client 's own mobile website.
The jabber technology recently featured in a presentation
to the 57th ESOMAR Congress in Lisbon and is being
used to recruit consumers into mobile panels and
opt in CRM databases.
For more information, contact Jeff Matsui:
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