JMI's Consumer Vision Goggles (CVG) has received a strong endorsement from one of its clients, a major global manufacturer of consumer goods. The Japan research team of this company has won the group's regional award for consumer insight for their work conducted in Japan using CVG.

The award was made in recognition of the innovative research method and its insightfulness of the results. Due to the regional award, JMI has now been requested to make the methodology available in other Asian markets including China.

CVG uses wireless technology and micro cameras to 'see' shopper behavior from the consumer's point of view.

The in-store shopping exercise is analyzed along with information gathered from a short interview to provide insights into store layout and the visibility of products, shelves, POP, promotional displays...