On the 13th -15th March Esomar rolls into town as Tokyo stages this year’s Asia Pacific Conference. The conference theme is “Integrating consumer insights into decision-making”:
Asia Pacific is changing. Increasing wealth, access to branded goods and services and ever sharper competition continue to shape and raise consumer expectations. Knowing what triggers consumers and keeping ahead of the competition’s next step are emerging as key factors of success in the Asia Pacific consumer markets.
ESOMAR’s Asia Pacific Conference in Tokyo provides marketing and market research professionals with a fresh look at issues, the players, the cross border opportunities and the success of the industry across this diverse region.
JMI’s Vanessa Oshima will be chairing sessions on March 14th addressing the theme “Influences of Asian Cultures” and the keynote speaker session with Christopher Wood, President, Estee Lauder Group Japan.
