home > jmi news > August 24, 2005
 
 
JMI work for HMV featured in Nikkei MJ (Marketing Journal) Article
 
JMI was today featured in a front-page article of the Nikkei MJ newspaper. The article focused on the use of Consumer Vision Goggles (CVG) for HMV Japan in successfully developing new "site sensitive" stores to boost sales.

To read an English language version of this Shopper Research case study for HMV, please   Click here