JMI to Present on Visibility Research at Japan Marketing Association
Seminar "Marketing Science Project 2005"
Yukiko Hashimoto, General Manager with JMI, will be speaking at the “Technology Frontier” section of the Marketing Science Project 2005 workshop organized by the Japan Marketing Association.
The title of Ms. Hashimoto’s presentation is: "Introducing new technology to consumer research" : Focus on Eye tracking Methodology
Ms. Hashimoto will show how using Quantitative (Eye Tracking) and Qualitative (Consumer Vision Goggles) Visibility research techniques can produce an in depth market research analysis (Behavioral data + Attitudinal data = robust evaluation).
