The paper entitled "Right here... right now..."will show how mobile phones are being successfully by Adidas Japan used to both recruit and interview highly targeted samples at major sporting events, in order to track the ROI of marketing activities, and for evaluating customer satisfaction at point of sales.

The authors of the paper are Andrew Till (JMI), Flavio Souza (JMI) and Steve Mele (Adidas). The presentation will be made on the afternoon of Tuesday 19th September during the session on "Technology Advances"