Japan Market Intelligence's Andrew Till and Flavio Souza, together with Steve Mele of Adidas Japan, have received the award of Best Methodology Paper at the 2006 ESOMAR Congress held in London.

The paper was entitled "Right Here, Right Now... Location Specific Mobile Research" and details the use of cell phones to track sports fans at large scale events and the satisfaction of shoppers at Adidas stores in Japan.

This is the first time that a research agency from Japan has received a prize at the ESOMAR Congress since the organization started making such awards in 1979.

For information on this award, please click   here