JMI today announces the launch of a new quantitative copy testing system for TVCMs, called "TV-Eye".

TV-Eye incorporates real time measures from eye-tracking of what viewers are actually looking at when they watch a TV commercial. It then explains how these viewed components of the commercial effect traditional copy test measures such as recall and persuasion. It is therefore a uniquely powerful tool in terms of diagnostics and creative evaluation.

JMI has already successfully completed projects in FMCG and leisure sectors and received positive feedback from the clients involved.

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