December's issue of ESOMAR's Research World magazine features an article by JMI CEO Andrew Till on the use of mobile phones in "location-specific m-Research" in Japan.

The article entitled "Right Here... Right Now" was based on a paper of the same name that was written by by Andrew Till, Flavio Souza and Steve Mele (adidas Japan). The paper won the prize for the Best Methodology at this year's Congress held in London in September.

To read the article, please click   here

To request the full paper, please click   here