JMI will offer Vision Tracker in the summer of 2008. Vision Tracker is an online design screening methodology developed by JMI`s partner Eye Square in Germany.

How it works is the Vision Tracker is incorporated into an online virtual shopping exercise. Vision Tracker is introduced after a virtual store walk through by mimicking the action of peripheral vision as it relates to drawing attention of packages or POP.

For example, the respondent is prompted with a blurred view of a shelf with products. Then mouses-over the image with a clear view window to clarify what drew their attention. The respondent's movements over the images on the shelf are then recorded online to test measures such as attention, relevance and choice (ARC). It is therefore a uniquely powerful tool in terms early design screening of packages, products and advertising.

For more information:   Contact Us