A paper on Touchpoints-ROI (TROI) has been nominated for 3 out of 5 awards at the Market Research Society Conference awards in London on December 08, 2008. The Touchpoints-ROI (TROI) paper has been nominated for Best Paper, Best Presentation and Best New Thinking.

To see what the judges had to say of the joint paper done by JMI partner and creator of the TROI methodology Mesh Planning and Unilever, please click here

TROI is an innovative system that allows marketers to track consumer interactions with their brands ("touchpoints") in real-time, via mobile phones. TROI provides 360-degree quantitative data on touchpoints with respect to channels, timing and impact on target audience. It also delivers qualitative insight from the open-ended comments, pictures and movies provided by consumers.

The approach was developed by UK based communications research agency MESH Planning and is available in Japan under license from JMI.

For more information please contact:
Touchpoints in Japan, Jeff Matsui: matsui@jmintelligence.co.jp
TROI in UK (& global), Fiona Blades: fionablades@meshplanning.com