A poster presentation was recently made at the 2008 Conference on Neuroecomics (ConNEcs) held at Copenhagen Business School, May 15-16, 2008.

The poster, shown below, was presented by Mr Stefan Nüsperling of Eye-Square (JMI's European partner for consumer behavioral research).

To download the poster   Click here

The poster showcases some differences observed between Japan and Germany when testing websites and TVCMs using advanced behavioral techniques such as eye-tracking and galvanic skin response (GSR).

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