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Japan's markets change with lightening speed. New fashions and trends appear (and disappear!) overnight and it's often hard to keep track of the country's famously idiosyncratic consumers.

In this section we provide a regular review of recent events in Japan, providing a lighthearted window on the latest social trends.


Oct 30, 2009: Herbivore Males: The changing face of Japanese men

Jun 30, 2009: The Weird and the Wonderful - Quirky aspects of Japanese life

Mar 31, 2009: Social Networking - Japanese Style

Dec 18, 2008: Opinion Leaders that Japan marketers like to chase

Sep 30, 2008: Private Lable brands in Japan

June 25, 2008: Crime in Japan

Mar 26, 2008: Run for your life!

Dec 18, 2007: Japan's young, female trendsetters

Sep 28, 2007: Mottainai! or recycling in Japan

June 28, 2007: Japanese beauty: evolving shapes and attitudes

Mar 19, 2007: A return to the bubble era? ...not quite!

Dec 13, 2006: A Christmas Carol... Japanese style

Dec 13, 2006: Paris syndrome: How some Japanese are driven mad by the romantic city

Sep 21, 2006: Nintendo apologizes (...but isn't really sorry!)

Sep 21, 2006: Paying to Breathe

June 29, 2006: Vending Machines: Everything at the press of a button

June 29, 2006: A slice of life ... in Japan

Mar 28, 2006: It’s a dog’s life: Japanese go mad over their pets

Mar 28, 2006: Japan’s shifting demographics

Dec 5, 2005: Japanese Gift-Giving Offers a Glimpse of a Changing Society

Sep 10, 2005: Polarization of social class

May 16, 2005: Expo 2005: Why all the fuss?

Jan 15, 2005:   Welcome to 2005... Japanese style
 
Jan 1, 2005:   "Made in Japan, but not Japanese"
 
Dec 11, 2004:   Marketing in Japan: Characters Count
 
Sep 1, 2004:   Girl power: The world’s trendiest teens
 
Jun 16, 2004:   Hot In Japan: Latest consumer hits in the land of the rising sun
 
Mar 3, 2004:   Japan' Silver Generation
 
Dec 10, 2003:   Christmas time in Japan
 
Aug 21, 2003:

  Cash and Banking Practices in Tokyo: Men cling to cash; women embrace credit
 
Apr 24, 2003:   High tech gadgets: what's new in Japan
 
Dec 19, 2002:   Spotting western stars in Japanese TV ads
 
Sep 30, 2002:


  Luxury goods frenzy, sex with Becks, sample scrimping, lusty longings for half priced cheeseburgers, and a 'drip' who became a super-star