Girl power: The world’s trendiest teens

Are Japanese girls the world’s trendiest teens? Japanese youth not only affect trends in their native Tokyo, but are also credited with fueling many global consumer trends. Even long after the trends pass, the impact can be significant and long lasting.
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The changing face of wireless in Japan

In today’s Japan we are seeing the mobile phone move beyond its original use as a means of voice communication. Over 70 million people access the wireless Internet regularly, and over 83% of people aged 15-64 own a browser-enabled mobile phone. Marketers are now being granted easier, timelier, and more direct access to consumers than ever before, empowering them to reach consumers when it is most needed.
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Knock, knock: Conducting home interviews in Japan

Think “conducting home interviews in Japan” and what comes to mind? Small spaces? Having to take your shoes off? Scenes from the Last Samurai? Well except for the Tom Cruise bit, you’re probably on the right track!
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