"Keeping the WA.": Japanese Thinking and Market Research
3.
Wireless Callbacks: New Technology For CLTs
Marketing in Japan: Characters Count
Like the West, Japan is no stranger to the use of
characters for the marketing of both companies and
their products. However, that's where the similarity
ends. In Japan, such characters are not only used
for the more obvious categories, such as foodstuffs
and products for children, but quite literally for
everything else as well. From money lending to the
military. From potato chips to the police. in
Japan characters count! click
here to read more and win your own Japanese character!
"Keeping the WA.": Japanese Thinking and Market Research
Japan is well known for a unique culture that
is a reflection of the unique psyche of its people.
In this issue, we take a closer look at the ways
in which Japanese tend to think differently and
how this needs to be taken into account when conducting
market research in Japan. click
here
Wireless Callbacks: Technical Innovation For CLTs
A new piece of JMI technology allows quick follow-up surveys to be conducted after the results of a CLT have been processed. But that's just a start; the device is also being used to build mobile panels and opti-in databases for CRM click here
Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.
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