1st quarter 2005
In this issue:
1. Welcome to 2005! … Japanese style
2. Navigating the murky waters of Japan’s new privacy laws
3. "Made in Japan, but not Japanese”

Welcome to 2005! … Japanese style

As we enter 2005 the team at JMI would like to extend our best New Year’s wishes to fellow market researchers around the globe. "We’d also like to provide you with a short insight into how this, the most important of holidays in the Japanese calendar, is celebrated in Japan!"
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Navigating the murky waters of Japan’s new privacy laws

Much has been written about the new laws and you may be finding your Japan-based partners, vendors, subsidiaries and colleagues just a little jittery on the subject. What exactly do they fear?… Read on and find out the implications of the Personal Information Protection Law of Japan and what it may mean for your business.
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“Made in Japan, but not Japanese”

International brands often need significant adaptation if they are to be accepted by Japanese consumers. Indeed Japanese consumers have the reputation of being perhaps the most demanding in the world. Now some foreign companies are using this to their own advantage; they are first developing new products in Japan and then rolling them out to overseas markets. JMI takes a closer look.
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Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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