2nd quarter 2005
In this issue:
1. 2005 World Expo
2. ROI: 10 good reasons to research Japan

2005 Expo comes to Japan

In recent years a number of events have brought Japan to the attention of the world: the 1998 Nagano Olympics, the 2002 soccer World Cup, and the rickety Kyoto protocol. Now it’s the turn of the 2005 World Exposition, familiarly known as the 2005 Expo. In this issue of the JMI newsletter, we take a look at some of the more interesting aspects of this global jamboree.
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ROI: 10 good reasons to research Japan

It’s frequently heard that the cost of market research in Japan is prohibitively expensive. As a result, the Japan leg sometimes gets dropped from global studies. But in the broader picture, is this wise? JMI offers up 10 good reasons why researching the Japan market make sense and is likely to offer a return on the investment in the long run.
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Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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