4th quarter 2005
In this issue:
1. Japan's gifting culture
2. JMI year-end quiz: win an iDog!
3. Consumer connections: wireless-enabled recruitment

Japan's gifting culture: Treat yourself to some octopus and sea urchins!

The seasonal giving of gifts has always been an important part of Japanese culture and it makes a 9 billion US$ contribution to the economy annually. Recently however consumers have been switching from the traditional department store fare to more tailored offerings. And increasingly the lucky recipients are themselves...
click here to read more
 

JMI year-end quiz: 3 iDogs to be won!

They dance, they sing, they react to your touch and apparently they are "emotional"... iDog is the latest gadget toy from Japanese toy maker Sega.

JMI has 3 iDogs to be won in our year-end quiz. Simply answer a question related to our feature article on the culture of gifting in Japan and an iDog could soon be yours. For more information:click here

Consumer connections: wireless-enabled survey recruitment

Japan is the laboratory for the wireless world of the future. A range of technologies emerging primarily in Japan allows market researchers to recruit consumers at specific locations via their mobile phones. Highly targeted groups can then enter into surveys or join panels. We take look at these technologies and consider how they point towards market researchers being able to build new connections with consumers.
click here
 
Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

Thank you for reading this issue. If you do not wish to receive further issues, please click here