1st quarter 2006
In this issue:
1. It’s a dog’s life: Japanese go mad over their pets
2. Japan’s shifting demographics
3. Shopper research:
consumer tracking using Wi-Fi technology

It’s a dog’s life: Japanese go mad over their pets

There’s never been a better time to be a dog in Japan! In this nation of pet lovers, recent trends have seen dogs become substitute children and increasingly being treated like humans. We take a look at this huge industry and some of the more bizarre manifestations of canine love.... click here
 

Japan’s shifting demographics

As the birth rate in Japan declines, the population is shrinking and in the process becoming older.

add to this a change in attitudes whereby fewer Japanese are marrying and more are choosing a lifetime of temporary or part-time employment and the result is a society in a state of demographic flux. Market researchers need to be aware of these historical shifts.click here

Shopper research: consumer tracking using Wi-Fi technology

With ever growing interest among retailers and manufacturers in “Shopper Research”, Wi-Fi technology is about to revolutionize the field. We look at the latest development and the benefits it will provide in tracking consumer behavior at the point of sales. click here
 
Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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