2nd quarter 2006
In this issue:
1. A slice of life … in Japan
2. Vending Machines: Everything at a press of a button
3. i-Loyalty: Wireless Customer Satisfaction

A slice of life … in Japan

Some visiting researchers have recently expressed surprise when exposed to the lives of average Japanese. This is often quite different from preconceived images driven by the media and movies. Here we take a look at the daily life in Japan. click here to read more
 

Vending Machines: Everything at the press of a button

In most of the world, vending machines have a marginal presence on the consumer radar. In Japan, it's not just a major channel in many categories but is also utilized in many innovative ways.

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i-Loyalty: Wireless Customer Satisfaction

Mobile phones now allow retailers to gather the opinions of their customers in near real time, on a continuous basis. JMI has recently launched a dedicated product called "i-Loyalty". Here we take a look at some of the lessons from Japan and the poser of using wireless technology for measuring retail customer satisfaction.
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Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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