4th quarter 2006
In this issue:
1. A Christmas Carol... Japanese style
2. Paris syndrome: How some Japanese are
driven mad by the romantic city
3. Questionnaire Design: getting the most out of
your quantitative research in Japan

A Christmas Carol... Japanese style

Christmas is here! We wanted to share with you what it means to the folks in Japan by looking at how four distinct groups will be celebrating the yuletide in Tokyo. click here to read more
 

Paris syndrome: How the romantic city is driving some Japanese mad... literally

As increasing numbers of Japanese travel to France in search of adventure and a romantic ideal, a new phenomenon has come to light that preys on those unprepared for the stark differences in culture and, interestingly, service industries. click here

Questionnaire Design: Getting the most out of your quantitative research in Japan

Everyone knows that questionnaire creation can be challenging, especially when dealing with localization to a unique culture, as exists in Japan. But, help is at hand, as JMI consultants have put together some useful pointers for your next quantitative research in Japan.
click here
 
Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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