2nd quarter 2007
In this issue:
1. Japanese beauty: evolving shapes and attitudes
2. Brand Energy: powering your way to market success
3. Through the looking-glass ... a few cultural insights from focus groups in Japan

Japanese beauty: evolving shapes and attitudes

Recent successes for Japanese ladies at the Miss Universe competition have been based on the projection of an image of beauty that is quite different from the traditional norm in Japan. In fact the shape of Japanese females' bodies has actually changing in recent years. This may be just one of the factors driving the new trend of "Japanese beauty" as a successful marketing concept. click here
 

Brand Energy: Powering your way to market success

Brand energy is a new way of understanding the likely future direction in which your brand is traveling, based upon tracking the evolution of attitudes among a group of "hot housed" target consumers.

Moreover its now possible to identify which types of marketing support, and which parts of the brand mix, are the most effective in driving the generation of positive energy for a brand.

To learn more about a new research methodology that can help set your brands alight! :click here

Through the looking-glass... cultural insights from focus groups in Japan

The magic mirror is the researcher's 'looking glass' allowing first-hand observation of Japan's unique culture. However, should you attend groups in Japan, expect to see participants behave quite differently for what you may be used in other markets. Here we take a look at a few of those differences that are reflections of more general cultural traits found among the Japanese. click here
 
Japan Market Newsletter is the free quarterly newsletter of JMI and is aimed at keeping you in touch with marketing and research related issues in the world's second largest economy.

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