Internet research has become a popular and cost-effective means of conducting quantitative surveys in Japan.

At JMI, we regularly use online research for U&A type studies, brand image assessment and tracking surveys. In addition to general consumer samples, we can provide access to specialist panels of Japanese consumers in sectors such as automotive, healthcare, luxury products and technology.

We also use the Internet, in conjunction with mobile phone based micro-surveys, to conduct Touchpoints-ROI studies. This is the 360-degree communications tracking and assessment tool that JMI offers through our partnership with MESH Planning:

The Touchpoints-ROI methodology combines the in-depth data acquired via the Internet, with real-time, in-market tracking via mobile phones. Consumers can also send multi-media data (digital photos, movies...) to their own online diaries to provide context to their interactions with brands and advertising.

For information about JMI online research, please contact us