Outdoor advertising dominates the urban environment and can be a very powerful medium for building brand recognition.

However the evaluation of the effectiveness of outdoor advertising has traditionally been a challenge for marketers. Recall can be a poor measure of the true impact of the medium. Studies have shown that outdoor advertising typically achieves 3 times more attention than recall scores would indicate.

Consumer Vision Goggles (CVG) record the actual visibility of outdoor media in its real urban environment. The technique is adaptable to the various forms of out-of-home advertising available, including:

POS materials   Billboards   Transit posters in trains   Advertising buses

Eye Tracking may be used to provide complementary measures such as which elements and messages the viewer is processing.