A product's packaging plays a critical role in determining its overall level of sales. Obtaining accurate measures on a pack's real shelf visibility versus competitor brands is therefore vital to ensuring a competitive shelf presence.

Research has shown that as many as 60% of all purchase decisions are made at the point of sales and that the majority of packs are not scanned at all by shoppers. In Japan's cluttered retail environments, "unseen" really can mean "unsold"!

JMI Eye-tracking provides accurate measures of the visibility of a packaging in its competitive environment. Which brands do consumers notice first and how long does it take them to notice your brand? Are consumers sufficiently engaged to re-view your brand should they look away? Which brands are dominating the shelf in terms of visual equity?

Eye-tracking measures can be incorporated into traditional packaging and shelf tests. The outputs can be provided as either a series of metrics for the test packaging versus competitors or in the form of an evolving heat map that shows how the shoppers sequentially view the shelf.

To see a evolving heat map for packaging visibility test:
click here

In addition, precise diagnostics on graphic design, logo and message layout can be used to drive higher levels of purchase:

Consumer Vision Goggles (CVG) are also used in category management and to address questions relating to the optimal layout for displaying products within the store environment.

JMI can also provide real-time consumer tracking data and insight on consumer interactions with a product's packaging in market (in-store or via product usage) using Touchpoints-ROI.