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Pre-testing (the evaluation of elements of the marketing mix prior to their use in market) is a key aspect of managing the new product development process. It both minimizes the risk and maximizes opportunity for innovation in all product categories.
Pre-testing allows for the screening of creative and design elements that will have the greatest impact upon the target audience and identifies those areas where these elements can be optimized, before heavy marketing investment in their promotion.
In addition to evaluating the power of new products and advertising to motivate consumers by addressing their needs in ways that appeal to them, JMI also places great importance on measuring their capacity to cut through the clutter of the marketplace and grab consumers' attention. This is done by building JMI visibility research into conventional qualitative and quantitative tests.
JMI provides both full set of methodologies for:
For more information on JMI's pre-tests for new product development: Contact us
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