Conducting quantitative research is an essential part of making smart and informed business decisions.

Although risk is an unavoidable part of doing business in Japan, it is something that can be managed and reduced when accurate, timely, and credible data is available to support strategic decision-making.

Quantitative research provides this data and gives insight into consumer habits, perceptions, desires and attitudes. This is particularly important for market understanding, product screening and design, and the tracking of in-market product performance.

JMI offers a variety of data collection methodologies for quantitative research in a broad range of product categories:

		Door-to-door Surveys
		Mail surveys
		Central Location Tests (CLTs)
		Telephone Interviews (with CATI)
		Internet
		Mobile Phone

In all cases, the quality of the sample selection is crucial--without a sample that accurately represents the target market, the research cannot be considered credible or reliable.

Selecting the correct approach to data collection depends upon the specific requirements of the survey - sample definition, questionnaire length, stimulus, speed, security and cost of delivery.

JMI helps our clients to select the appropriate methodology necessary to meet your research needs in Japan.

For more information: contact us