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Foreign-based market researchers face an array of challenges when conducting studies in Japan. This begins with the country's unique culture and language but is often compounded by distance and a lack of experience of operating in this sometimes-baffling social environment.
In "Research in Japan" we provide a series of insights into the research industry in Japan and some important differences that researchers from overseas should be aware of.
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Oct 30, 2009: |
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Mobile Wallets: Linking sales with POS research |
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Jun 30, 2009: |
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Online Blogs & Forums: Utilizing the internet in news way to engage respondents |
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Mar 31, 2009: |
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Affordable research in Japan: Tips for reducing costs, without cutting research |
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Dec 18, 2008: |
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The two-track mind: Understanding and predicting consumer decision making |
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Sep 30, 2008: |
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Consumer connections with brands |
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June 25, 2008: |
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Behavioral differences affects perceptions |
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Mar 26, 2008: |
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Electronic wallets : Consumer payment methods in Japan |
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Dec 18, 2007: |
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Must have! : Japan's love affair luxury brands |
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Sep 28, 2007: |
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Virtual reality shopping |
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June 28, 2007: |
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Through the looking-glass... cultural insights from focus groups in Japan |
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June 28, 2007: |
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Brand Energy: Powering your way to market success |
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Mar 19, 2007: |
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TVCMs: Measuring emotional connections |
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Mar 19, 2007: |
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Getting a straight answer in research: Be careful in Japan! |
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Dec 13, 2006: |
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Questionnaire Design: Getting the most out of your quantitative research in Japan |
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Sep 21, 2006: |
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Web-EYE: Analyzing what sells on the web and how to sell it better |
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June 29, 2006: |
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i-Loyalty: Wireless Customer Satisfaction |
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Mar 28, 2006: |
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Shopper research: consumer tracking using Wi-Fi technology |
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Dec 5, 2005: |
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Consumer connections: technologies allowing recruitment by mobile phone |
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Sep 21, 2005: |
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Shopper Research: HMV Store Layout |
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Sep 12, 2005: |
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CLTs in Japan |
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May 31, 2005: |
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ROI: 10 good reasons to research Japan |
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May 30, 2005: |
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JMI Online Research Security - as safe as it gets! |
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Jan 10, 2005: |
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Navigating the murkey waters of Japan's new privacy laws |
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Nov 22, 2004: |
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"Keeping
the WA.!": The Japanese Mind and Market Research |
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Sep
27, 2004: |
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Knock,
knock: Conducting home interviews in Japan |
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Sep
23, 2004: |
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The
changing face of wireless in Japan |
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June
22, 2004: |
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Understanding
ethnographic research in Japan |
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June
16, 2004: |
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Tokyo
through the eyes of a consumer, Part 3 |
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Mar
23 2004: |
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New
Privacy Law: Implications for Market Research |
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Mar
16 2004:
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Tokyo
media environment, through the eyes of a consumer
Part 2: Street Life ... From the station to the
office |
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Dec
16 2003: |
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Successful
global packaging: best practice in R&D |
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Dec
12 2003:
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Tokyo
media environment, through the eyes of a consumer
Part 1: Riding the train to work |
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Sep
24 2003: |
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Webguide
to Japan for visiting researchers |
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Sep
12 2003:
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Survey
of Global Researchers Conducting In-Bound MR In
Japan |
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May
30 2003:
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Global
clients, local offices: managing projects smoothly
in Japan: |
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Feb
3 2003: |
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Making
sense? ... Japanese language & global research |
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Dec
10 2002: |
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Anytime,
anywhere: M-research in Japan |
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Oct
10 2002: |
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Focus
Groups In Japan |
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