Placement in a shelf's "Golden Zone" is most desired but never guaranteed.

JMI conducts shelf tests utilizing the eye-tracking technique. Eye tracking gives you the insight to help your product stand out in the cluttered environment of Japan.

Tracking eye pattern several different movements over a shelf and after interviewing with consumers gives the opportunity to compare what they saw to what they remember seeing. JMI's analysis uses both behavioral and attitudinal data collection which allows for a more robust data set.

This in hand can give you the added insight to supplement your other package and in store research in Japan. For more information:
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