While product placement into a shelf's "Golden Zone" is most desired, it's not always guaranteed. However, quantifying the impact of alternate planograms using JMI Eye Tracking can have a strong impact on sales.

The chart below shows the time shoppers spend viewing the client's brand (in milliseconds) during the first 5 seconds at the shelf. Plans 1 to 6 represent 6 alternate planograms tested among different groups of shoppers.

Plan 5 is a case where the brands' variants were split up, resulting in shoppers only viewing it for one-third of time in the best case (placement towards the centre of the display).

To see a evolving heat map for shelf test:
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This type of analysis allows both retailers and manufacturers to measure the value of various shelf placements and the impact of that enhanced visibility upon a given brand's sales and image.

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