JMI conducts store layout and category management studies using a combination of technologies.

In order to measure store traffic flows and hence develop strategies to optimize these shopper movements to maximize sales, JMI uses its Shopper tracking System (STS).

The system uses Wi-Fi tags that are carried by consumers as they move around in the store. The tags are actually locating devices that track shoppers using either the existing wireless network or via a number of small Wi-Fi access points that are set-up in the store. The result is a "GPS-like tracking system" that operates within the retail environment.

Shopper wearing STS tag

Shopper navigation heat map

Shopper Tracking System provides retailers with a detailed analysis of consumers' in-store movements and how they relate to purchases - both for all visitors to the store and for any sub-segment of the shopping population. This supports:

• Enhanced store design - By understanding how customers browse the aisles, retailers can ensure that desirable, high-volume products are made easy to find, while directing traffic to high-margin products. Ultimately this leads to loyal shoppers with increased market baskets.
  
• More accurate labor forecasts - By combining sales volume with traffic data,
  
• Improved promotional effectiveness - Generally sales volume is used to measure promotional effectiveness. However given that advertising, marketing, and promotional programs generally increase traffic, retailers need to know how much of that incremental traffic converts into sales. By combining POS with traffic data, retailers can measure conversion rates, not just sales lift.
  
• Better manufacturer collaboration - Measures of conversion rates that are provided to manufacturers can help them to improve marketing effectiveness and lift sales through enhanced packaging and POP, thus boosting the retailer's revenue.
  

In addition, when evaluating in-store POP materials, JMI's Consumer Vision Goggles (CVG) are used to provide accurate measures of in-store visibility using the latest mobile eye tracking technology.

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