Vending machines are a retail channel of key importance for many product categories in Japan. As such they require research of product layout, shopper behavior and the tracking of purchases just as for other retail channels.

Vending machine optimization is conducted using JMI's Consumer Vision Goggles (CVG). This allows consumers to approach the machine naturally, insert their money and select a product. Analysis of the eye-tracking data can identify the so-called "Golden Zone" and the best locations to place new products and POP.

Alternate planograms are seen to have dramatic implications for product visibility and hence sales.

A typical vending machine study provides measures of visibility for each product, sequence analysis and evolving heat maps (with coded interactions). The results can then be indexed between different planograms to provide the set of best practice rules and optimal solution for the client's portfolio.

JMI can provide real-time consumer tracking data and insight on vending machine purchases, compared with other channels, using Touchpoints-ROI.

For more information about JMI vending machine testing: contact us