Web Usability Study

Company websites serve as an important source of information and the benefits for users as well as the volume of information is increasing by the day. Corporate websites are also considered as an important channel of communication, bridging the company with its consumers. In order to develop a corporate website that is easy to navigate and that communicates the necessary information effectively, it is valuable to consider and evaluate the following points:

• Is there a part of my website that is difficult to navigate through or difficult to understand?
• Do my consumers understand the information that is displayed on my website and the messages I am trying to send them?

JMI offers you the Web Usability Study whereby we effectively evaluate the usability of your corporate website, that is, the ease of use of the website as well as the comprehension of information by users. With the combined use of the Web Eye (PC display based test machine) along with traditional marketing research methodologies, JMI can help you identify all the necessary improvements that your website needs in order to maximize its effectiveness.

JMI’s Web Eye is a system that can track and record up to 50 eye movements per second. It enables observation of respondents line of vision while they navigate through the webpage, converting their subconscious behavior into accurate data. Through this exercise, we are able to identify and analyze the areas within the website that attract most attention /those that do not, as well as calculate the amount of time spent on each area as well as grasp the essential information covered by the website. Simulating a desktop PC display, the Web Eye does not require the use of uncomfortable headgear or accessories, offering respondents a stress-free and natural environment in which they can participate in the study. The main outputs include heat maps of the areas within the website that attract most visual attention, the tracking of eye movements, as well as pathfinder analysis of distinctive click patterns of participants.

Heat Map Analysis Tracks and records respondents’ eye movements, understanding their visual behavior within each page		Pathfinder Analysis： Observation and analysis of respondents’ visual movements within overall website.

After pin-pointing the areas that are subject for improvement with the Web Eye, JMI offers the possibility to further reinforce the obtained information and grasp a deeper understanding of respondents’ visual behavior through traditional qualitative and/or quantitative marketing research methodologies. Ultimately, JMI will provide you with an intricate study design, implementation and analysis that will lead to the best 改善ぷらんfor your website.

For more information on Web Usability Studies, please contact: Contact Us